Blog

We blog about IT Service Management, technology trends, process and business automation. We aim to share and comment on only the most relevant information. Feel free to chime in anytime with your thoughts and comments.

The Marketing Four Ps – Promotion Gets My Attention Every Time

Wednesday, March 14, 2012
Every marketeer…and every business school graduate…knows the ‘four Ps’, the traditional marketing mix – pre 2000 and the explosion of digital marketing and Social Media – that leads all marketing strategy: Product, Price, Packing and Promotion. The Four Ps read more

The Service Desk and Business Relationship Management

Thursday, February 02, 2012
Adam Holtby, a research analyst with Ovum, recently wrote a blog about how the service desk can help improve business relationship management (http://ovum.com/2012/01/17/the-service-desk-can-help-improve-business-relationship-management/). This is a very interesting topic and having had a backgr read more