When anyone asks me about Cherwell Global Conference, I provide three quick disclaimers for context setting.
- 2015 was my first Cherwell Global Conference.
- Second only to the attendees, as the MC, I had the best view of the event.
- I was physically and emotionally drained by week’s end.
I had the honor and pleasure of being the emcee of the event. It was an opportunity to introduce myself to the Cherwell family of customers, partners and even some employees. I took great pleasure in not only placing faces with names of Cherwellians I had heard and read so much about, as well as having a teaching moment of how to pronounce my name.
Prior to joining Cherwell, I had only received bits and pieces of the warmth the Cherwell community provides through various interactions with customers and staff throughout the year. I had been invited to the Cherwell Global Conference in my research analyst role, but I always had a conflict that prevented me from attending. Through multiple channels I would receive some of the post-event feedback you would expect a company to provide an analyst, things like “this was our best conference ever” and “our attendees satisfaction scores were off the charts.” At the same time, I also received post-event feedback you wouldn’t expect a company to provide like, “we learned a lot about our customers at this event” and “we are going to immediately act on what was shared and exchanged.” Now, I’ve been to many vendor conferences, and none of them ever struck me as opportunities for the company to learn about its customers beyond a superficial level. Most vendor conferences feel like three days of infomercials, where the vendor spends most of the time reminding you, the customer, how awesome they are, showing you how to get more value by purchasing more awesome products and solutions.
Tweet this: Why is the Cherwell Global Conference different than your average tech conference? Industry expert Jarod Green shares his thoughts
But, then I arrived at the Cherwell Global Conference and encountered an entirely different experience.
For starters, 48 percent of Cherwell Global Conference sessions are customer-driven. Across the available tracks there were opportunities to see the remarkable things our customers do and are genuinely excited to share with others, so that they can go back to work the following week and start doing some of the same things for their own organizations. Twenty five percent of the sessions are from Cherwell product experts, who work to ensure customers extract the most value possible from their existing investment. Product experts span the gamut of Cherwellians – from Professional Services, Solution Consultants, R&D and even partners, and they also are genuinely excited to share their expertise and examples of customers who have gleaned value from the various features and functions of Cherwell Service Management.
For any given session, there’s a healthy mix of customers, partners, and employees in the room for one reason: they all want to hear a compelling story, and the Cherwell Global Conference will not disappoint. Any IT leader, regardless of IT maturity level of ITSM project status would be hard pressed not to walk away with a Monday morning action plan.
Tweet this: 4 expert tips on how to get the most out of your experience at this year’s Cherwell Global Conference
So – how can you as an attendee get the most out of the 4th Cherwell Global Conference? Here’s my advice:
- Pace yourself. Pre-conference workshops do an outstanding job of providing administrators the tools and just-in-time training they need to manage their Cherwell environments, in addition to providing tips and tricks to optimize their environment. Use those as the opportunities to bring back what you need to sharpen your skill set, and note that if you can’t be at all the pre-conference sessions you’d like to be in, you can easily grab time with an expert in the Developer Darkroom or the CGC Lounge – so don’t put so much pressure on yourself to get everything “done” in the first two days.
- Cross the tracks. Cherwell Global Conference offers 5 separate tracks – Learn, Connect, Share, Develop and Collaborate – of session types to choose from, so make it a priority to cross over as you comb through the schedule to select your sessions. Also know that as an attendee you’ll have access to all of the sessions, even if you can’t attend them. You’ll have an opportunity to see what was spoken to and addressed, which is great if you plan on following my next piece of advice.
- Introduce yourself. There’s no shortage of opportunities to engage with fellow Cherwell customers throughout the week so take advantage of that time to find a peer in your industry who may be facing some of the same IT and business challenges as you are, and can help you understand how Cherwell can help solve them. Any Cherwell employee can help you if you’re not comfortable tapping someone on the shoulder – and I’ll personally offer to broker any introduction you’d like. This also goes for any member of Cherwell’s Executive Team. If you have an idea, a suggestion, a recommendation or yes, even an issue that warrants their attention, do not hesitate to let them know. We believe feedback is the breakfast of champions.
- Be vocal. The wonderful part about the Cherwell Global Conference is that we always make sure to be close enough to you to effect change in real time. That means if something is not working for you or there’s something you wish we would do different, don’t wait for the post-conference survey to do it – say something as soon as you feel so inclined. I think you’ll be taken aback by how quickly we respond to change!
If you take my advice, you’ll be well on your way to getting the most value out of the CGC. I look forward to seeing you there!
Are you interested in attending one of the best vendor events out there? Be sure you register for the 4th Annual CGC today!