Cherwell IT Service Management Blog
Resources, Best Practices, and Solutions for ITSM Pros

Reflections on IAITAM 2012 ACE

Posted by

We just returned from the International Association of IT Asset Manager’s (IAITAM) 2012 Annual Conference and Exhibition in Palm Springs. The conference was sizzling, and I don’t mean just figuratively—the temperatures hovered around 100 degrees, in stark contrast to our typical Seattle drizzle.

Big kudos to IAITAM for putting on yet another terrific conference. Attendance was up sharply from last year to close to 1000 attendees, and most of the speaking sessions were all very well attended. The conference has become so popular, in fact, that IAITAM plans to break it up into two smaller events next year: one in Houston, TX in April, and one in St. Petersburg, FL in October (yes, we’ll be at both).

A couple of new themes emerged at the conference that are especially near and dear to our own hearts: 1) the emerging issue of licensing software for a single user on multiple devices, and 2) the likelihood that Microsoft will at some point move toward user based licensing, in part to solve problem #1. We look forward to Microsoft and other major vendors taking concrete steps toward clarifying and simplifying their license models so that organizations can more easily embrace mobile computing without significantly elevating their compliance risk.

Thanks to all our customers and prospective customers who stopped by our booth for some face time with our booth staff. It’s very rewarding to put faces on the names of people we This year we chose to focus our booth messaging on the pain experienced by IT asset managers when trying to use Microsoft SCCM to manage their software licenses. Not a pretty sight. Evidently we’ve uncovered a major hot button among attendees, as evidenced by the steady flow of traffic to our booth!

Also a big thanks to Kris Barker who led a jam-packed session called: “Software Usage: The Key to Effective Software Asset Management.” Another very germane topic for those trying to reduce software spending by reharvesting licenses and ridding their software portfolios of underutilized titles.

Next stop, Houston!