These days, many companies are struggling in this difficult economy — fueling the highest unemployment rate in more than 60 years. Yet, despite these hard times Cherwell Software has more than 100% growth year over year! Which brings about the question, “How does a company thrive during these times?” I personally think our success can be tied to our core philosophy – that it’s all about the customer. This idea stems from our company tagline: Innovative Technology Built upon Yesterday’s Values.
We’re a privately-owned, debt-free company — not burdened by outside funding. This gives us the time and energy to focus on the customer’s needs, and their satisfaction remains our priority — instead focusing primarily on the bottom dollar. This approach pays huge dividends. Customers are a first thing, where as money is a second thing. C. S. Lewis said it best,
“Put first things first and we get second things thrown in: put second things first and we lose both first and second things.”
(C.S. Lewis, “First and Second Things,” in God in the Dock: Essays on Theology and Ethics (Eerdmans, 1994), p. 280.)
I think our company is good at putting first things first.
We also have very innovative technology, and our platform is quite unique: the fact that it is codeless, portable, and incredibly flexible. With our customers in mind, we offer the freedom to choose between Cherwell-hosted deployments or on our customer’s premises, and between subscription or purchase of the licenses. I believe our company has done a great job of staying relevant and up-to-date with the emerging trends, such as SaaS, mobile integration, and real-time metrics.
In just a few weeks, our customer advisory board will meet to provide insight into how they use Cherwell Software, what challenges they face within their organizations, and offer ideas as to how we can remain innovative while meeting their needs. It’s not secret — our customers are the key to our success!
Our job is to listen.