Blog
The New Cherwell Identity
Posted by on September 11, 2018

Bailey Gannett
Bailey Gannett works on the Cherwell communications team. She's a recent graduate from the University of Colorado Boulder, specializing in communications and public relations. Interning for companies like DaVita Kidney Care and Ball Corporation has allowed her to gain experience in internal and external communications for corporations.
Did you notice something different about us? We have a new look and feel for our Cherwell brand, and we’re excited to unveil a modern, clean, and well-defined new look that embodies our unique approach to service management.
Our updated identity is so much more than just changing a big “C” to a little “c.” From a new color palette and dynamic lines, to an updated website and imagery; our message architecture and visual identity highlights our mission to eliminate friction and make work flow by helping organizations achieve meaningful and measurable digital service transformation, faster. As we help our customers trek forward in the journey of digital transformation, we aspired to have a brand identity that matched our emphasis on putting product, principles, and partners first.
“We knew the company needed a new look and feel, an image that reflected our unique approach and values, ” shares Scott Gainey, Chief Marketing Officer at Cherwell. As he was coming up on his one-year anniversary with Cherwell, Scott knew it was time to take the leap in undergoing a major brand refresh. The brand refresh comes at a time that is driven by customer demand and Cherwell’s expanding role in enabling service management across the enterprise beyond the company’s ITSM roots.
Our updated brand identity reflects the experiences we are providing customers globally through a full suite of solutions and integration options based on the Cherwell Service Platform. The goal is to provide a seamless, automation from beginning to end, recognizing the dynamic and innovative needs of our customers. Our new look is revealed this week online, with a debut happening at our Cherwell Global Conference on September 18.
“While our look may have changed, Cherwell remains, at its core, dedicated to our original values that the company was founded on. We look forward to hearing feedback from customers and partners,” said Scott. “Welcome to the new Cherwell—join us in making work flow!”
If you are in need of our brand guidelines or an updated Cherwell partner logo for your organization’s website—please visit our newsroom page and scroll down to “Brand Asset List” to download necessary materials.

Analyst Research 7 min
Gartner: 6 Smart Steps to ITSM Tool Selection Process
Simplify the ITSM Tool Selection Process with Gartner's 6-Step Guide that offers a blueprint for success, along with industry-leading guidance that helps you customize your approach to evaluating ITSM tools.
Read more

Ebook 7 min
7 Deadly Sins of ITIL Implementation
Wondering whether ITIL® is still relevant in today's fast-paced digital environment? ITIL holds many timeless truths, but it can be misapplied when taken too literally. Uncover the seven mistakes commonly made with ITIL implementations, and gain guidance on how you can go faster—while still upholding ITIL's key principles.
Read more

Analyst Research 10 min
Gartner 2018 Magic Quadrant for ITSM Tools
Considering a new ITSM solution? Start with a complimentary copy of Gartner’s 2018 Magic Quadrant for IT Service Management Tools. The magic quadrant provides an evaluation of nine ITSM vendors—along with their viability, strengths, and cautions—and recommendations for defining your requirements.
Read more
You might also be interested in

Blog 2 min
Announcing Our CGC 2018 Women’s Breakfast Guest Speaker: Katica Roy
Katica Roy is on a mission to achieve gender equity and we are thrilled to welcome her as our guest speaker for the Cherwell Global Conference (CGC) Women’s Breakfast.
Read more

Blog
Puppy Love with Cherwell Cares
As part of Cherwell cares, nearly 40 Cherwell employees volunteered their time at the National Mill Dog Rescue (NMDR) in Peyton, Colorado.
Read more

Blog 2 min
Leaders of the Change: Announcing Our CGC 2018 Keynote Speaker Mae Jemison
We are thrilled to announce that Mae Jemison will be speaking during the General Session this year at Cherwell Global Conference on Wednesday, September 19.
Read more