The New Cherwell Identity

Posted by on September 11, 2018

Did you notice something different about us? We have a new look and feel for our Cherwell brand, and we’re excited to unveil a modern, clean, and well-defined new look that embodies our unique approach to service management.  


Our updated identity is so much more than just changing a big “C” to a little “c.” From a new color palette and dynamic lines, to an updated website and imagery; our message architecture and visual identity highlights our mission to eliminate friction and make work flow by helping organizations achieve meaningful and measurable digital service transformation, faster. As we help our customers trek forward in the journey of digital transformation, we aspired to have a brand identity that matched our emphasis on putting product, principles, and partners first.  


“We knew the company needed a new look and feel, an image that reflected our unique approach and values, ” shares Scott Gainey, Chief Marketing Officer at Cherwell. As he was coming up on his one-year anniversary with Cherwell, Scott knew it was time to take the leap in undergoing a major brand refresh. The brand refresh comes at a time that is driven by customer demand and Cherwell’s expanding role in enabling service management across the enterprise beyond the company’s ITSM roots.


Our updated brand identity reflects the experiences we are providing customers globally through a full suite of solutions and integration options based on the Cherwell Service Platform. The goal is to provide a seamless, automation from beginning to end, recognizing the dynamic and innovative needs of our customers. Our new look is revealed this week online, with a debut happening at our Cherwell Global Conference  on September 18.


“While our look may have changed, Cherwell remains, at its core, dedicated to our original values that the company was founded on. We look forward to hearing feedback from customers and partners,” said Scott. “Welcome to the new Cherwell—join us in making work flow!”


If you are in need of our brand guidelines or an updated Cherwell partner logo for your organization’s website—please visit our newsroom page and scroll down to “Brand Asset List” to download necessary materials.

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