Changing the Channel: Q&A on Our Updated Channel Partner Program with Dustin Krohnfeldt

Posted by on August 09, 2019

Channel Partner Program

As many of you know, we recently launched a refurbished and expanded Channel Partner program. After originally focusing our efforts regionally, it was time to take a more global approach to better serve our growing customer-base and their needs. We also aimed to build a more customized and well-crafted incentive structure for an increasing variety and caliber of partners around the world.

We chatted with our director of partner operations, Dustin Krohnfeldt, to learn more about the details on our updated Channel program.

How are you making the Channel Program even better than before?

The old program only provided limited resell options. Our new program incorporates a true Channel reseller model. It also now has program tiers that partners can achieve based on their license bookings or number of certified employees. Additionally, the new structure has significantly enhanced our reporting capabilities to accurately track partner success.

We also released a new partner community site that allows partners to access their opportunity and certification information. They see what we see, which reduces many of the questions and facilitates action! Now, we’re all on one cohesive page.

What’s the difference between a Resell and a Delivery partner for those who are curious?

 Great question! So, our Resell partners address customer needs by reselling our solutions and providing consulting services. Many resellers have industry specific or vertical expertise that are important to our joint customers.

As for Delivery partners, they provide consulting resources that are skilled with practical knowledge and best practices to ensure customers gain the most value from their Cherwell solution.

What benefits do organizations get when they’re a Cherwell partner?

Being a Cherwell partner offers a ton of benefits. As a partner, you have access to the technical guidance, sales alignment, enablement, and the competitive financial rewards to help your organization be a success. Your success is our success, and we believe in a continued collaboration to ensure that.

Where can interested potential partners go to get more information or get more involved?

I would like to invite potential partners to visit our Partner page and as they become interested in further pursuing a partnership with Cherwell, they can choose to apply online.

What are you most looking forward to with the new Channel program?

 I am most excited to watch the top of the funnel pipeline grow as we recruit new partners into the program that find opportunities for Cherwell. It’s an exciting time to be a part of the Cherwell team!

Explore the Channel Partner Program