Benefits of Technical Alliance Partnerships
Cherwell’s Technology Alliances Partner program is focused on meeting the digital transformation needs of customers to make their delivery of services more effective and use of resources more efficient. Cherwell’s technology alliances ecosystem aims to provide more value to current customers, as well as to increase mindshare and drive business for Cherwell and its partners through technology integrations.
Become a Partner Today!Overview
By partnering with Cherwell, partners receive a not-for-resale (NFR) license key for Cherwell Service Management (CSM) or another required product; product documentation and limited product support; access to joint marketing assets and initiatives; and additional benefits depending on partnership level: Associate, Premier, or Elite. Together, Cherwell and its technology alliance partners can make work flow at a higher total value to customers.
Requirements
Benefits
| Technology Alliance Partner Requirements | Associate | Premier | Elite |
|---|---|---|---|
| Commit to a timeline to build an integration or have a generally available integration through the Cherwell Marketplace or partner’s own app store or integration directory | Invitation Only | ||
| Complete Cherwell’s go-to-market intake form | |||
| At least two publicly referenceable customers of the joint solution | |||
| Develop a joint go-to-market plan | |||
| A minimum of one technical resource who has completed the Cherwell Alliance Partner Professional Path within 60 days of signing the TAP agreement. |
| Benefits | Associate | Premier | Elite (by invitation only) |
|---|---|---|---|
| Use of Cherwell Brand and Partner Badge at Current Partner Level | |||
| Access to Cherwell's API and Product Documentation | |||
| Listing on Cherwell's Technology Alliances Page (once GA integration is in place) | |||
| Not-for-Resale (NFR) Software Licenses | |||
| Joint Solution Co-Branded Marketing Assets (may include partner-dedicated web page, brief, data sheet, demo video, customer case study) | |||
| Clear Conference Series Sponsorship Opportunities | |||
| Visibility into Product Roadmap | |||
| Referral Fee Opportunities | |||
| Incorporated into Cherwell Corporate Communication Outreach (may include earned media, social media, etc.) | |||
| Participation in Cherwell Customer Facing Outreach (may include newsletters, events, user groups, webinars) | |||
| Deployment of Partner Solutions in Cherwell Demo Environment | |||
| Eligible to Participate in Beta Programs | |||
| Executive Leadership Exposure | |||
| Access to Sales Meeting Presentations and Sales Enablement Materials | |||
| Referral Fee Opportunities with Market Development Fund (MDF) | |||
| Dedicated Solutions Page on Cherwell Website | |||
| Dedicated Joint Solution Lead Generation Campaign | |||
| Dedicated Partner Account Manager |