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The National Swimming Pool Foundation (NSPF) provides pool management training, including emergency response planning; chemical use; and water safety for pools, water parks, and spas. NSPF educates and certifies instructors in all 50 states and 96 countries. Currently, 883 active NSPF trained instructors teach classes in English, Spanish, French, Arabic, Bulgarian, Cantonese, Chinese, Czech, Greek, Korean, Polish, Portuguese, Russian, Serbian, Slovak, and Ukrainian to potential certified pool managers. NSPF uses Cherwell Service Management® as a customer relationship management (CRM) tool to manage, support, and process certifications for their instructors and students, orders for training courses and materials, CEU certificates, troubleshooting customer requests, and more.
NSPF’s previous solution was a homegrown database from 1985. The system could not add separate certifications under the same person’s record. Since certifications only last five years, the system perpetuated duplicate records for an individual with each renewal. The old system also limited the processing of courses to one course, meaning the other 59 courses developed by NSPF had to be tracked and processed manually. Due to the outdated system, processing and issuing certifications was an extended six-day job. NSPF understood that an improved IT solution would lead to a radically more efficient and timely process.
“We looked at a lot of solutions, but Cherwell Service Management was the only one that could even touch what we needed to do.”
Ray Perkins - Customer Service Fulfillment Manager
NSPF searched for an ITSM tool that would provide the configurability necessary to adapt to their unique process. Customer service fulfillment manager, Ray Perkins, who used to work for Bendata, now FrontRange®, passed over both HEAT® and Goldmine in his search for the best solution. “We looked at several solutions, but Cherwell Service Management was the only one that could even touch what we needed to do,” Perkins said. In Cherwell Service Management, Perkins designed a CRM tool. Retooled, NSPF integrated and cleaned their duplicated data into a configured and operational system.
Using Cherwell Service Management, NSPF created course dashboards to tell them how many certifications are awaiting processing. After receiving the roster, payment, and exams from the instructor, NSPF change the status to INTAKE, and the race to speedily process and send out certifications begins. NSPF also inputs students’ raw score data into the system and runs analysis on their instructors’ performance.
NSPF has cut their processing time from six days to 0.88 days since using Cherwell Service Management. Originally, Perkins promised a three day turnaround to process certification courses. Now, it is down to only two. With the improved process NSPF can quickly turn around the large number of processing requests, receiving up to 800 certifications per day. From January to June, their busiest stretch, Perkins and only three other employees process over 20,000 certifications.
The streamlined process not only allows for faster processing, but fuller information recording as well. Their ability to easily configure Cherwell Service Management resulted in more information in the system. “We’re recording ten to twenty times more data than we did before because we can customize Cherwell Service Management to do what we need,” Perkins said. For example, Perkins can easily change the fields in Cherwell Service Management. “Give me five minutes and I can get it done.
Now that NSPF has moved from a reactive response to the onslaught of certifications, Perkins and his team will tackle configuring Cherwell Service Management into a full blown customer relationship management tool. Also on the horizon, NSPF will investigate how to use Cherwell Service Management for marketing capabilities and management of e-mail campaigns.
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