TAP Details

Technology Alliances Partner Program Requirements

TAP Requirements Associate Premier Elite
(by invitation only)
Commit to a timeline to build an integration or have a generally available integration through the Cherwell Marketplace or partner’s own app store or integration directory Invitation Only
Complete Cherwell’s go-to-market intake form  
At least two publicly referenceable customers of the joint solution    
Develop a joint go-to-market plan    
A minimum of one technical resource who has completed the Cherwell Accredited Alliance Partner Professional Path within 60 days of signing the TAP agreement.    

Technology Alliances Partner Program Benefits

Benefits Associate Premier Elite
(by invitation only)
Use of Cherwell Brand and Partner Badge at Current Partner Level
Access to Cherwell’s API and Product Documentation
Listing on Cherwell’s Technology Alliances Page (once GA integration is in place)
Not-for-Resale (NFR) Software Licenses
Joint Solution Co-Branded Marketing Assets (may include partner-dedicated web page, brief, data sheet, demo video, customer case study)
Clear Conference Series Sponsorship Opportunities
Visibility into Product Roadmap
Referral Fee Opportunities
Incorporated into Cherwell Corporate Communication Outreach (may include earned media, social media, etc.)  
Participation in Cherwell Customer Facing Outreach (may include newsletters, events, user groups, webinars)  
Deployment of Partner Solutions in Cherwell Demo Environment  
Eligible to Participate in Beta Programs  
Executive Leadership Exposure  
Access to Sales Meeting Presentations and Sales Enablement Materials  
Referral Fee Opportunities with Market Development Fund (MDF)  
Dedicated Solutions Page on Cherwell Website    
Dedicated Joint Solution Lead Generation Campaign    
Dedicated Partner Account Manager    

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